Privacy Policy

Your privacy is important to ARB Labs (“ARB Labs,” “us,” “our,” and/or “we”). This Privacy Policy describes our information and privacy practices in respect of the handling of your personal information that applies when you or another individual or entity use ARB Lab’s website located at www.ARB Labsnetworks.com (the “Website”), as well as any solutions, technology, platforms and services we host or provide (the “Services”), and as otherwise described on the Website and offered from time to time. We operate the Website for the benefit of our customers, and to provide information and resources about our solutions and Services. This Privacy Policy applies to personal information we process as a data controller, and describes how we process data and personal information on behalf of our customers as a data processor. As used in this Privacy Policy, “Personal Information” is essentially information or an opinion about an identified or reasonably identifiable individual, which is discussed in further detail in this Privacy Policy.

Throughout this Privacy Policy, we describe how we process personal information both as a data controller and as a data processor. In general, when you interact directly with us, such as by visiting the Website or contacting us, we are the controller of any personal information we collect from you through such interactions because we determine the purposes and means for processing this personal information. However, when we collect or process personal information through our Services, we do so as a processor on behalf of our customers, and in that role we have no direct relationship with the individuals whose personal data we process. ARB Labs’s customers are the controllers of this personal information because they determine the purposes and means of its collection and processing through the Services ARB Labs provides.

PLEASE READ this Privacy Policy before you use the Website or our Services. Your use of the Website signifies to us that you have read and understood all of the terms of this Privacy Policy.

Other policies may override or complement this Privacy Policy in certain circumstances. For example, when we collect personal information from you, we may advise a specific purpose for collecting that personal information, in which case we will handle your personal information in accordance with that purpose.

This Privacy Policy is intended to cover most personal information handled by us, but is not exhaustive. If you have any queries about our handling of your personal information, please contact us for further information using the details below.

UPDATES AND CHANGES TO THIS PRIVACY POLICY

This Privacy Policy is effective as of the date listed at the top of this page. We may update this Privacy Policy from time to time including in relation to changes to our privacy practices or for other operational, legal, or regulatory reasons. If changes are made to this Privacy Policy, we will give you notice by posting the revised policy on our website, and where appropriate, by other means. We will notify you of significant changes to this Privacy Policy by posting a notice on the homepage of the Website, or by some other appropriate manner consistent with the significance of the changes. You can determine whether this Privacy Policy has been revised since your last visit by referring to the “Last updated” date at the bottom of this page. We will seek your consent prior to processing your personal information if and where we are required to do so by ‎applicable data protection laws, and provided we have current contact information for you.‎

This Privacy Policy explains:

  • What personal information we collect, and why we collect it;‎
  • How we use personal information;‎
  • How we protect that information;‎
  • How you can control your information, including accessing, updating and deleting what ‎we store; and
  • How and with whom we may share the information we collect.‎

This Privacy Policy contains the following sections:

  • Our Role as a Data Processor
  • Types Of Information Collected
  • How We Collect Automatically Collected Information
  • How We Use The Information We Collect
  • Disclosure Of Collected Information To Others
  • Do Not Track
  • Children’s Privacy
  • Transfer and Storage of Information
  • Securing Collected Information
  • Updating or Correcting Your Personal Information
  • Your Rights Regarding Your Personal Information
  • Retention and Storage
  • Links To Third-Party Websites
  • How To Contact Us

OUR ROLE AS A DATA PROCESSOR

As noted above, we provide the Services to or for use by, or perform the Services on behalf of, our Customers and their authorized end-users. The Services we provide are data-‎driven business-process enhancement solutions, which combine video analytics with artificial ‎intelligence data analytics. As described in this Privacy Policy, the use or performance of the Services may involve the collection and processing of your personal information at the direction of our customers.

In other words, we operate as a service provider, and provide the Services on behalf and at the direction of our ‎customers. In these circumstances, and for purposes of applicable data privacy laws, ARB Labs is ‎acting as a “Data Processor” and our customers remain the “Data Controller” with regard to any ‎personal information that we collect, or they provide, for processing through use of our Services.‎

As the data controllers, our customers have primary responsibility for compliance with data privacy ‎obligations over this personal information, including maintaining their own privacy program to communicate to individuals how their personal information is being processed and shared‎. As such, our customers’ individual ‎organizational privacy policies will govern the use of personal information that is ‎collected and processed through use of our Services. ARB Labs is not responsible for our customers’ privacy or security practices which may differ from those described in this Privacy Policy.‎

As the data processor, we process personal information inputted into, provided or collected via the Services on behalf of our ‎customers, and in accordance with our customers’ written instructions ‎as well as the terms of our contracts with our customers. ‎This also means that where instructed or authorized by our customers, we will share personal information with third parties to carry out further processing of personal information on our customers’ behalf. Further, as a data processor, we will assist our customers in complying with applicable data privacy laws to the extent any such laws cover the personal information we process on their behalf, including where relevant protection, security of processing and maintenance of personal information. As such, we do not respond directly to any requests from individuals who desire to exercise their data privacy rights (as described herein, below) with regard to their personal information for which we are only a processor, except as required by law. Rather, we will refer any such requests to the customer who is the data controller of such personal information.

TYPES OF INFORMATION COLLECTED

ARB Labs collects certain personal information when you use the Website or Services, as well as from the use of the Services by our customers. We describe the types of personal information we collect and process in further detail, below. Notwithstanding those personal information types described below, there is certain personal information that we do not deliberately process, monitor, aim to collect, or otherwise use either through the Website or our Services. These information types include an individual’s race or ethnic origin; political opinions, membership of a political association; religious beliefs ‎or affiliations; philosophical beliefs; membership of a professional or trade association ‎membership of a trade union; sexual preferences and practices; criminal record; or health ‎information.‎ Please note that it is possible that we may still inadvertently collect the types of information listed above, for example if you or a third-party discloses it to us, or incidentally through the Services. However, we will never request that you or any other party provide us with these categories of information, and if collected incidentally we do not use or otherwise perform any further processing – such as profiling or categorizing – of these categories of personal information.

Information You Provide To Us

Certain features of the Website may enable or require you to provide personal information. ARB Labs is the data controller of the personal information it collects through the Website. Some common ways you may provide us with personal information include when you contact us through the Website, such as by submitting online forms, contacting us through the “Contact” page of the Website or through sending us an e-mail, subscribing to our Newsletter or other online distribution list we manage, or applying for employment with us. Depending on the nature of your interaction with us, the personal information collected on the Website may consist of information including, but not limited to:

  • first and last name;‎
  • email address;‎
  • phone number;
  • details or information of your request;
  • employment application data may additionally include:
    • employment / work history;
    • academic history;
    • references;
    • tax file or tax ID number;
    • emergency contact.

When we ask you to provide personal information on the Website, we will explain, or otherwise make it evident, the reasons why you are asked to provide that information. Generally, and unless otherwise indicated, any required information that you may be asked to provide is needed to enable your use of certain features of the Website, or provide you with services or information you request from us. In some instances, if you choose not to provide us with your personal information, you may not be able to use certain features of the Website.

Information Provided or Collected About You Via our Services

As described above, ARB Labs is a service provider, and, through the provision of our Services, we collect and process data, including personal information, on behalf, and at the direction, of our ‎customers. ARB Labs is the data processor of the information we collect and process through the Services. The Services we provide to our customers include intelligent transportation, retail, and gaming solutions. Through the provisions of our Services, we collect personal information from you on behalf of our customers in the following ways, when you engage in an activity monitored by our products‎ such as parking in a space or driving on a road that is monitored by our products.

Through the provision of the Services, we collect the following types of personal information from or about you:

  • First and last name;
  • Date of birth;
  • Gender
  • Professional Title and Company Name
  • Contact details, which may include:
    • postal code, residential, or business address;
    • telephone number, facsimile number;
    • email address;
  • Photo or video footage of you / your likeness;
  • Geographic location data;
  • Intelligent Transportation System products may additionally collect:
    • Vehicle details including tag/registration;
    • Insurance policy information
  • Retail products may additionally collect:
    • Your consumer preferences;

In some instances we will collect, or be provided with, some of the information types about you, listed above, from third parties. Information from third parties is solely for use with the Services, and may be combined with other information about you that is processed through the provision of the Services on behalf of our customers in order to predict your retail, automotive, and gambling preferences. When we process personal information provided by a third party we do so in our role as a data processor. The third parties that provide us with this information are the data controllers of the information, and may only disclose it to us for processing where they have obtained any necessary consent from the individual data subjects, or are otherwise permitted to make such disclosures under any applicable data protection laws. Some third party sources from which we receive personal information about you include:

  • Our vendors or service providers may provide us with your personal information from websites, ‎mobile sites, social media sites, other technology-based sources, location-based sources ‎and composites of any of these sources;
  • Your employer may give us your details in relation to a supply or sales contract, or in connection with our ‎provision of a product or our Services, or related to your participation in an event;
  • ‎Information received from government or municipal highway, road, transportation, and traffic authorities, or their associated vendors and service providers.

Information That We Collect Automatically

We use certain analytics tools on the Website that help us analyze usage and performance of the Website when you visit and use the Website. ARB Labs is the data controller of any automatically collected personal information described in this Privacy Policy. The information we collect automatically does not include any individuals’ names or contact information. Rather, when you visit, use, or navigate to the Website, these analytics tools automatically collect and store certain information from your computer or device about your visit, such as your IP address, browser and device characteristics, the date and time of visit, duration of visit, operating system, referring URLs, device name, and certain location information such as the country or region you are browsing from. We may also note whether and how you use the Website by recording site traffic patterns and “clickstreams.” Some of the usage data is collected by Google Analytics and provided to us, as explained in greater detail in the Automatically Collected Information Provided to Us by Google Analytics section, below.

This Automatically Collected Information allows us to better understand the visitors to our Website, where they come from, and what ‎content on our Website is of interest to them. It also helps us to maintain the security and operation of our Website. We only ever use this Automatically Collected Information for our internal analytics purposes, to diagnose problems with our ‎servers, and to improve the quality, performance, and functionality of the Website‎.

HOW WE COLLECT AUTOMATICALLY COLLECT INFORMATION

Cookies

Please refer to our Cookie Policy.

The online targeted advertisements described in this Section are different from marketing communications you will receive if you are on our promotional mailing list, which is discussed below.

HOW WE USE THE INFORMATION WE COLLECT

We use information that we collect about you or that you provide to us for the reasons described in this Privacy Policy. In general, we will use the personal information we collect from you only for the purposes ‎described in this Policy, or for the purposes stated at the time we collect your ‎personal information. We may also use your personal information for other purposes ‎that are not incompatible with the purposes we have disclosed to you if and ‎where this is permitted or required by applicable data protection laws.‎ Otherwise, we will not subsequently change the way we use your personal information without your ‎consent or unless we are required to do so by law.‎

We may use both Automatically Collected Information and your personal information to help diagnose problems with the Website, to analyze performance and usage patterns on the Website, and to improve the Website and the services offered to you through the Website.

As described in more detail, below, when we process your information through the provision of our Services we do so at the direction of our customers, for the purposes described by our customers.

Our Lawful Basis for Processing Your Information

Where required by applicable data protection laws, we will only use your personal information where we have a lawful basis to do so. In such cases, we generally process personal information either to perform a contract for requested services with you, or for our legitimate interests. Any processing of personal information we perform in our role as a data processor is done in accordance with the instructions of our customers, who, as the data controllers, are responsible for establishing the lawful basis for such processing where required by applicable data protection laws. We also use the information we collect or are provided for the following purposes:

  • To perform our contract with you: To perform the services that you request from us, respond to your inquiries and support our customer relationship with ‎you, to contact you about your account, and to notify you about changes to ‎our Website, products, or services, and/or this Privacy Policy and our other Website terms and ‎policies.‎
  • For our legitimate interests: To improve Website performance and user experience, we use the information ‎provided to us, as well as automatically-collected information, to ‎analyze trends and statistics, as well as to update and improve our Website and the services and features that ‎we provide. We also use this information to generally run the Website and for internal operations, including to help diagnose problems with the Website, in order to provide you with an up to date, efficient and reliable service. In some cases we may use this information for certain marketing purposes (as described in greater detail in the Marketing Purposes section, below).
  • ‎To comply with our legal obligations: In certain situations we may disclose the information provided to us, as well as automatically-collected information, to any competent law enforcement body, regulatory or government agency, court, or other third party if (i) we believe we are legally obligated to do so, ‎including under applicable data protection laws, (ii) we believe disclosure is necessary to protect, establish, or exercise our legal rights or defend against legal claims, or (iii) we believe disclosure is necessary to help prevent ‎fraudulent or criminal activity, or to protect you, our customers, third parties, or our employees, property, or business.‎
  • With your consent: If you request to be put on our promotional mailing list, or otherwise provide ‎your consent to receive marketing messages from us, we may use the information you voluntarily ‎provide to us, as well as automatically-collected information, to send you announcements and other ‎materials from time-to-time. More information about our marketing and advertising practices are described in greater detail in the Marketing Purposes section, below.‎

Information You Provide To Us

We use personal information you provide to us to provide you with services or information that you request from us. Specific uses of your personal information you provide to us may include communications to keep you up to date on the latest ARB Labs products and services, as well as offers, events, or promotions you may be interested in, as described in the Marketing Purposes section, below. This may include ‎information from other business operators that can add value to your experience of ‎ARB Labs products and services.

Information Provided or Collected About You via our Services for Our Customers

As a service provider, we use the information provided or collected about you through the provision of the Services to our customers for the sole purpose of providing the Services to, or on behalf of, our Customers. Our customers are the data controllers with respect to this information, and are responsible for instructing us on how to process it, as well as for establishing a lawful basis for processing any personal information (where required by applicable data protection laws). Depending on the data processing instructions we receive from a customer, we may disclose to the customer all or part of the personal information processed through the provisions of Services on their behalf, or data or information derived therefrom.

Unless lawfully instructed by a customer, or required for legal or regulatory purposes, we will never disclose information processed through the provision of the Services to any third party, or use such information for marketing purposes.

Information We Collect Automatically

As described in the sections on Automatically Collected Information above, we use Automatically Collected Information in an effort to ensure that our Website will appear and function appropriately on your computer, to help us improve the Website, and to determine which website referred you to our Website. We may also use Automatically Collected Information to track what our Website users are looking at most frequently so we can recognize and deliver more of the features, products, and services that our users desire.

How we use Information for Marketing Purposes

ARB Labs does not use personal information collected or processed through the Services on behalf of its customers for its own marketing purposes. However, if you provide your consent to receive our newsletter, for example through the Website or at an event you attend, we will contact you to provide information about products or services that may be of interest to you, or to provide other information regarding ARB Labs, upcoming events and promotions, new products, and other general information about our products and/or services.

With each marketing communication, you will be given the opportunity to opt-out of receiving future marketing notices by using the unsubscribe mechanism provided through the marketing communication. You may also unsubscribe from ARB Labs’s various marketing communications by contacting us per the ‎contact details below.‎ If you request that we not contact you for marketing purposes, we reserve the right to retain your contact information and to contact you for non-marketing purposes relating to your use of the Website and any of your purchases from us. We further retain the right to use your contact information to comply with our legal obligations, resolve disputes, and enforce our agreements.

DISCLOSURE OF COLLECTED INFORMATION TO OTHERS

Except in the limited circumstances stated in this Privacy Policy:

  • As a data controller we do not share, sell, or otherwise transfer or disclose your personal information to any third party.‎
  • As a service provider and data processor acting at the direction of its customers, ARB Labs discloses the personal information that it collects or processes through the Services to its customers and to third parties if directed by its customers.

Third-Party Service Providers

We provide your personal information and Automatically Collected Information to third parties that provide us with data processing services. We only make such disclosures to the extent they are necessary and appropriate, in our discretion, to perform certain services on our behalf. For example, ARB Labs may disclose personal information to the third-party service providers it uses for improving Website security, services and features, directing mailings, fulfilling orders, conducting Website analytics, or other data processing as described in this statement or described to you when we collect your information. These third parties are required to keep the information confidential and are not authorized to process your personal information or Automatically Collected Information for any other purpose other than as instructed by us. We will not make third-party disclosures of any personal information we process in our role as a data processor for our customers, unless we are instructed or authorized to do so by our customers.

Merger, Acquisition, or Sale

We may share and transfer any and all personal information and Automatically Collected Information with and to a third party (whether affiliated or not), in the event of a sale or transfer of assets, or other disposition of all or any portion of our business, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceedings in which information of users is among the assets transferred. Note that personal information and Automatically Collected Information will be shared in connection with evaluating any such transaction before it happens, and as part of the transferred assets.

Required by Law

Notwithstanding anything to the contrary in this Privacy Statement, we may also use and/or disclose your personal information and Automatically Collected Information, to any competent law enforcement body, regulatory or government agency, court, or other third party if (i) we believe we are legally obligated to do so, (ii) we believe disclosure is necessary to protect, establish, or exercise our legal rights or defend against legal claims, or (iii) we believe disclosure is necessary to protect our customers, third parties, or our employees, property, or business.

Social Media

If you engage with ARB Labs using social media, please note that any information you disclose through these social media becomes subject to the privacy statement and practices of the social media platform you use. We cannot control any policies or terms of such third party platforms. As a result, we cannot be responsible for any use of your information or content by a third party platform, which you disclose at your own risk. We encourage you to review the privacy statements of these platforms prior to use.

De-identified and Aggregate Automatically Collected Information

We may share anonymized and/or aggregated Automatically Collected Information without restriction, where such information will no longer be able to identify you.

DO NOT TRACK

The Website does not track your online activities over time and across third-party web sites or ‎online services, and so does not respond to browser “Do Not Track” signals. As described below, ‎the Website may contain links to other websites not owned or operated by ARB Labs. These ‎websites may set cookies that obtain information about the fact that a web browser visited the ‎Website from a certain IP address. These websites are not authorized to collect any other ‎personal data from the Website unless you provide it to them directly.‎

CHILDREN’S PRIVACY

The Website is not directed at nor intended for use by children under the age of 18, and we do not knowingly collect any personal information directly from children under the age of 18. At times, in our role as a data processor, a customer may instruct us to use the Services in a manner that processes data from an individual under the age of 18. In such instances, the customer is the data controller, and its privacy policies govern the use of such data. Notwithstanding the foregoing, we will never use or disclose any personal information of a child under the age of 18 for marketing or advertising purposes. If you are under age 18, you should not use this Website and you should not send us personal information about yourself.

TRANSFER AND STORAGE OF INFORMATION

Your use of the Website may involve your personal information being transferred to, and processed in, ‎countries other than the country in which you reside. These countries may have data protection laws ‎that are different to the laws of your country (and, in some cases, may not be as protective).‎

Specifically, we are headquartered in Canada, and our Website is hosted in Canada, and we also have staff located in the USA, Canada, India and Singapore. This means that if you use our Website and if we collect your ‎personal information through the means described in this Statement, your personal information will ‎be processed in Canada, which (in the absence of an adequacy decision from ‎the EU Commission or similar body from another country or territory) may not have the same level of ‎data protection as in your country. ARB Labs takes reasonable steps to ensure that all Personal Information is handled in a manner ‎that is consistent with the Canadian Privacy Principles.

All data handled by ARB Labs on behalf of its customers is processed in the country of origin.

SECURING COLLECTED INFORMATION

ARB Labs is committed to protecting personal information. We utilize a ‎combination of industry-standard security technologies, procedures, and organizational ‎measures to help protect your personal information from unauthorised access, use or ‎disclosure.‎

While we strive to protect your personal information, we cannot ensure the security of the ‎information you transmit.‎ No data storage system, or system of transmitting data over the Internet or wireless network, can be guaranteed to be 100% secure, and no security system can prevent all security breaches. As a result, we do not and cannot guarantee the security of our servers, the means by which personal information is transmitted between your computer or device and our servers, or any personal information provided to us or to any third party to or in connection with the Website or otherwise.

We hold your personal information in: computer systems;‎ electronic databases;‎ and digital records. These storage mechanisms may be managed or administered internally by ARB Labs or by a ‎third party storage provider with whom ARB Labs has a contractual relationship. Further, these systems may be managed either ‎or both locally and/or overseas.‎

ARB Labs will take all reasonable steps to protect your personal information from misuse, ‎interference and loss, as well as unauthorised access, modification or disclosure. The ways ‎we do this include:‎

  • limiting physical access to our premises;‎
  • ‎restricting electronic and physical access to personal information we hold;‎
  • ‎maintaining backups to deal with major business interruptions;
  • ‎maintaining technology security products;‎‎
  • performing security ‎audits; and
  • ‎destroying or de-identifying personal information pursuant to the law and our internal record ‎retention policies.

UPDATING OR CORRECTING YOUR PERSONAL INFORMATION

You may update your personal information we hold about you in our role as a data controller as follows. You may update personal information associated with your account by logging into your account and editing your account information. Please note that your account and all features of the Website may not function properly if you remove any or all of your personal information.

If you have voluntarily given us personal information through our Website or by contacting us with a request or inquiry, you may update or change your personal information by sending an email request to privacy@ARB Labsnetworks.com.

If you request that your personal information be changed or deleted from our databases, we will use commercially-reasonable efforts to remove your personal information from our databases, but see below regarding Retention and Storage as to why we might maintain some information. Please note that before carrying out your request, we may ask you to verify your identity and/or provide further details about your request.

Where we hold personal information about you on behalf of our customers in our role as a data processor, you should make any request to update or correct such personal information directly to the customer who is the data controller.

YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION

If you are based in certain jurisdictions, you may also, in some circumstances, have the following rights in relation to the personal information we hold about you in our capacity as a data controller. You can request to:

  • obtain details as to what personal information is held by us on you and how it is used and to whom it is disclosed. You may also be entitled to a copy of any personal information that is held;
  • ‎rectify any incorrect or incomplete personal information we hold about you
    delete, restrict the use of or remove the personal information we hold about you (in certain circumstances)
  • transfer the personal information we hold about you to another party (if technically feasible)
  • ‎object to any further processing of your personal information, if we are processing your personal information on the basis of our legitimate interests (see above), or for direct marketing;
  • withdraw any consents you may have given in relation to processing of your personal information.

You also have the right to object or raise a concern in relation to how we collect, process or otherwise deal with your personal information.

To exercise any data privacy rights you might have, please e-mail us at privacy@ARBLabsnetworks.com, or write to us at the address provided in the Contact Us section below. Although we hope that we can resolve any issues for you, you also have the right to lodge a complaint with the relevant data protection authority in your jurisdiction at any time. We will attempt to respond to your requests within one month or otherwise within a reasonable time and free of charge. Please note that with regard to all these rights, we reserve the right to:

  • refuse your request based on the exemptions set out in the applicable data protection laws;
  • where we process your data on behalf of our customers in our role as a data processor, ask you to make the request directly to the customer / data controller;
  • request proof of your ID to process the request or request further information (to avoid taking action in respect of your personal information at the direction of someone other than you);
  • charge you a reasonable administrative fee for any repetitive, manifestly unfounded, or excessive requests.

If we refuse your request to exercise these rights, we will give reasons for our refusal and allow you to challenge our decision. If we have shared your personal information with others, we will tell them about your request to rectify, erase, restrict or object to the processing where possible. If you ask us, where possible and lawful to do so, we will also tell you with whom we shared your personal information so that you can contact them directly.

Please note that, in certain cases, we may continue to process your personal information after you have withdrawn consent and/or requested the deletion of personal information, where we are required to comply with any relevant legal obligation, if we require the personal information for lawful purposes for which the personal information was obtained or if it is necessary to pursue our legitimate interest in keeping our Services and operations safe and secure.

Lodging a Privacy Complaint

If you have any concerns about how we handle your personal information or believe that a breach of your or another’s privacy has occurred, please contact us at email or by mail at the address in the “Contact Us” section, below. In order for us to properly and efficiently respond to your privacy complaint, please include the following:

  1. What happened?
  2. When did it happen or come to your attention?
  3. Where did it happen?
  4. Who was involved?
  5. What Privacy Policies do you believe have been breached?
  6. How do you believe your personal information has been mishandled?
  7. What outcome are you seeking?

RETENTION AND STORAGE

We may retain all personal information and Automatically Collected Information in our databases for as long as necessary to meet the relevant purposes for which we’ve collected it, including for the purposes of performing our duties in our role as a data processor for our customers, as well as satisfying any applicable legal, accounting, or regulatory requirements. To determine the appropriate length of time for holding your personal information, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purpose for which we process your data and whether we can achieve those purposes through other means, along with the applicable legal requirements. As described above, you may also be able to ask us to remove your information from our databases, unless applicable laws require otherwise.

Note that even after you ask us to remove your information from our databases, it may be impossible to remove some information, such as information tracked in our web server log files and information that may reside in backup files. We may also retain Automatically Collected Information even after you request that we remove your information from our databases, for use in the aggregate and to analyze and improve the Website, our products, and our services. Your Automatically-Collected Information may be retained for the purpose of serving targeted online advertising to you until you opt-out of receiving these advertisements, as described in our Cookie Policy.

Further, even after you request that we remove your information from our databases, we may retain personal information and Automatically Collected Information for a limited time to comply with any applicable law, rule, regulation, or guideline, to prevent fraudulent activity, to protect ourselves against liability, and to allow us to enforce our contractual or other rights and to pursue available remedies and limit any damages we might sustain.

LINKS TO THIRD-PARTY WEBSITES

This Privacy Policy applies only to the personal information and Automatically Collected Information collected through the Website, otherwise given to us by you through offline contact or provided to us by our customers. The Website contains links to other websites (“Linked Sites”), products, and services that are not owned or controlled by us. We provide Linked Sites to you solely as a convenience, and the inclusion of Linked Sites does not imply endorsement by ARB Labs of the Linked Sites or the products or services available on the Linked Sites. You access Linked Sites at your own risk, and by accessing them, you leave the Website. We are not responsible for and have not reviewed the privacy practices of the Linked Sites, or the owners or operators of the Linked Sites, the products or services they offer, or the tracking technologies they use. The owners and operators of the Linked Sites, products, or services may have their own policies regarding privacy and security. You should review any Linked Sites, products, or services for their own privacy practices to determine what information about you may be collected and used when you use such Linked Sites, products, or services.

HOW TO CONTACT US

For further information, or to contact us on any matter described in this Privacy Policy, please email us at info@arblabs.com. You should hear from us within five business days. If you are not satisfied with our response, you may also contact the relevant regulator.

Or write to us at:
ARB Labs
5 Hazelton Ave, 4th Floor
Toronto, Ontario
M5R 2E1

USE OF HOTJAR

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

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